RSA postage stamps
Augmented Eco
In designing a new set of postage stamps, the emphasis was placed on finding a way to engage and excite a new and younger audience. Interaction with Augmented Reality added a new dimension to the environmental message the stamps were to portray. Fiduciary markers are viewed through web cam or camera phone, as virtual objects are combined with the real world.
Augmented Eco is a (fictional) government funded advertising company, created to raise the awareness of environmental issues. In collaboration with Royal Mail, a new set of postage stamps were produced, including fiduciary markers, in order to display ‘green’ themed objects through a camera. The objects move around onscreen, in relation to the stamp’s position.
In designing a new set of postage stamps, the emphasis was placed on finding a way to engage and excite a new and younger audience. Interaction with Augmented Reality added a new dimension to the environmental message the stamps were to portray. Fiduciary markers are viewed through web cam or camera phone, as virtual objects are combined with the real world.
Augmented Eco is a (fictional) government funded advertising company, created to raise the awareness of environmental issues. In collaboration with Royal Mail, a new set of postage stamps were produced, including fiduciary markers, in order to display ‘green’ themed objects through a camera. The objects move around onscreen, in relation to the stamp’s position.